It is imperative to have your church listed on the proper websites to gain as much visibility as possible. One of the best ways to add to your church’s visibility online is to have a church Facebook page. Outlined in this article are simple steps to getting a church Facebook page. Getting a Facebook Page for your church requires a page administrator and this person must have a personal Facebook page to complete this task. A common question asked by many is “will my Facebook friends see the the activity on my personal page?”. The answer is no, unless you want them to. The personal and business page activity are separate from one another. By default, the pages are not seen by other users as the same activity. You may view more information about Facebook for Business and learn the benefits.
Steps to create your Church Facebook Page
Log into Facebook through your personal account and look on the left sidebar for the “Pages” section. Find the link “Create Page” and click to begin. The “Create Page” link can be seen in the example image below. Or you may visit the create a Facebook page here. The first step is to select the type of organization. For a church, select “Company, Organization or Institution”. View the example below to get know where to click first and get your church on Facebook. After clicking on the box that states “Company, Organization or Institution, click the “Choose a category” drop-down and select “Church/Religious Organization”. In the field underneath where it states “Company Name”, type the name of the church exactly as it appears on your website. For this step-by-step instruction, Hope Reformed Church will be the example church. View the image below to continue the process. At this point in the process of creating the Facebook page for your church is complete, but you must optimize the page and add content to make the page stand out. Begin to fill out the church profile by adding up a short description about the church as well as the website URL as seen in the image below. Follow the three steps to begin the “About” section. Step two is adding a profile picture for the church. The dimensions of the profile photo should be 180 x 180 pixels. The image below will show you where to click to begin uploading your profile picture. Click the blue button with the white “Save Photo” text to move on to next step. A photo of the beautiful stained glass windows from inside the church has been added. You may add any photo to the profile picture, just make sure it is unique and representative of your church. Next it is advisable to add the church Facebook page to your personal page for quick and easy accessibility. View the image below for instruction on how to click the green button with the white “Add to Favorites” text and move to the next step. Now you can see the church page added to the favorites on the left. Click the blue button with the white “Next” text as seen in the following image. The “Reach More People” step is for paid ads, so at this point you will scroll down to bottom of the page and click the white button with the black “Skip” text to move past this step. View image below to find the “Skip” button. In the future if you choose to utilize this paid feature, learn more about how to promote your Facebook page. A complete church Facebook page is very important to be found in the search engines. Continue filling out the profile until the completion percentage is 100%. View the image below to continue with the next step. After completing the profile, ask your congregation to “Like” the page to get activity going, as well as getting a URL that can be an easy one to remember. A requirement of 25 Facebook likes is necessary to get a custom URL on Facebook.
What’s the difference between Facebook personal and business pages?
Personal Facebook pages are used by individuals for engaging with friends, using your real name, in a non-commercial way. Authentic names are used so everyone knows who they are connecting to on Facebook. This added measure of non-anonymity provides safety in the online Facebook community. The restriction on the number of people you can follow from a personal account is 5000. An unlimited number of people may follow your personal account. Users must accept friend requests. Personal accounts are limited to one user as manager/account owner.
Business pages (or in this case your church page) are strictly for commercial purposes and for the following categories:
- Local Business or Place
- Company, Organization or Institution (Churches fall into this category)
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Pages allow for managing and tracking engagement and the goal is to represent your business (church, in this scenario) online. They also allow for multiple contributors and the ability for other users to “Like” the page.
- Critical information for Facebook pages:
- Church Name
- Phone Number
- Email address
- Website URL
- Company Overview
- Company Background
- Profile Photo
- Cover Photo
Post updates often (at least once per week), make the content unique and compelling, pay special attention to the tone of the message, and don’t be afraid to share content from others from a brand contribution standpoint. Now that you know the difference between personal accounts, pages and how to create one, it is time to start your Google Local church page to further enhance online visibility and engage with the community.
Visit the instructions to create a Google Local church page to boost visibility online.