The most popular Social Media platforms for most churches are typically Facebook and Twitter.
Depending on the goals of your church and who you are attempting to reach, this list can expand to include other social sharing sites like Pinterest, LinkedIn, Instagram and many more.
Even video sharing sites like YouTube are considered Social Media because of the interactive and sharable format connected to the video content.
What is the purpose of Social Media for Churches?
One of the primary advantages of utilizing Social Media is to connect your congregation and community to the life of your church.
Most churches use it for a different purpose. They use social sites as extended billboards for their announcements. Instead of sharing quality content that would engage and interest people, they just put out a rewording of their bulletin or calendar.
Promoting your church and events definitely has a place in your social media feeds.
However, an even more impactful use is to engage people with stories, testimonies, pictures and video that connects your current attenders to more aspects of your church and introduces new people to your ministry.
You will want to have a mixture of both engaging content and church promotion to make the best use of social media. The most effective churches share much more engaging content than advertisement.
One additional advantage to focusing on engaging content is that people are much more likely to share a picture or video of a past church event than a promotional advertisement for a future upcoming event.
Give the people in your congregation quality content that is similar to what people are already sharing on social media such as pictures, video & stories, and you will most likely see an increase in people sharing your church online with their connections.
How can your church decide which Social Media platforms to focus on?
Answering three simple questions can help you decide which social media platforms to use for your church.
- What social media sites is my congregation currently using?
- What social media sites is my community primarily using?
- What social media sites will I consistently use and continually update?
Some of this will depend on your current staff and volunteer availability. You will need to begin to create a plan for who will be responsible to update these sites with content.
However, answering the first two questions can be as simple as just asking. Ask a few people in your congregation what they are using and what their friends and connections are using.
Some churches may have many people interested in Twitter, but may have 90% of their people on Facebook. It would not make sense to try to focus on Twitter in that situation unless you know that your community is focused on Twitter.
It is really up to your church and community demographic to decide what is best and most useful for your specific area.
What are the first steps to launching your Social Media Ministry?
The first step is to decide which sites your church will focus on.
You will also want to come up with a content strategy that includes what you will post, when you will post and who will be responsible for posting it.
You will also need to create your social media accounts, enter your completed profile information and add cover graphics and your logo to your church profile.
Use the links below to help you go through the social media site setup process.